Growth and Performance

Analytics and GA4

Track what matters, ignore the rest. Optimize, measure, and compound your wins. Request a custom quote and a MAD strategist will reach out within one business day.

Custom proposal in 48h · Senior analytics + CRO · GA4, BigQuery, server-side tagging
10+ yrs
Years in the game
500+
Clients served
+500%
Avg client ROI lift

Every Analytics and GA4 engagement, end to end

Built around your goals, scoped to your stage, priced to your spend. Every engagement bundles the essentials below.

Growth audit

Funnel, attribution, dashboards, and stack reviewed in week one. Quick wins surfaced, leaks plugged.

Hypothesis backlog

Tests prioritized by ICE score, mapped to revenue, and queued in a working roadmap.

CRO and experimentation

On-page and offer experiments shipped weekly with proper statistical rigor.

Analytics and tracking

GA4, server-side tagging, BigQuery exports, and clean event taxonomies that survive future redesigns.

Live dashboards

A single Looker or GDS view that answers the questions you actually ask in Monday meetings.

Quarterly business review

Cohort, payback, LTV, and channel ROI rolled up for leadership in plain English.

How we ship results in four moves

No mystery boxes. No 90-day "strategy" sprints. Here is exactly how a MAD growth engagement runs.

1

Discover

Audit the stack. Baseline the metrics. Decide what to fix first.

2

Design

Scope a plan around your goals. Map deliverables, milestones, and KPIs.

3

Deploy

Ship work in weekly sprints. Track every change. Stay in your inbox.

4

Iterate

Measure, learn, double down on what is working. Compound the wins.

★★★★★
A single dashboard, weekly experiments, and a clear payback story. They turned our analytics into a leadership conversation, not a fire drill.
What clients say

Request a custom Analytics and GA4 quote

Tell us where you are today. We will scope a tailored Analytics and GA4 proposal and send it back within 48 hours.

Get my quote

Common questions about Analytics and GA4

The same five things every prospect asks. If yours is missing, ask it in the form above.

How fast can we run our first experiment?

Inside 14 days of kickoff once analytics is verified. Most accounts ship 2-4 tests per month after the first sprint.

What is included in a growth engagement?

Audit, hypothesis backlog, CRO experiments, analytics build, dashboards, attribution, and quarterly business reviews.

How is growth priced?

Flat monthly retainer scaled to test volume and tooling complexity. Dashboards and tracking builds bill as fixed-price projects.

Will you replace our analytics team?

No -- we augment it. We bring senior analytics, CRO, and dashboard skills your in-house team can lean on without hiring a head of growth.

Do you work with GA4, BigQuery, and server-side tagging?

Yes -- all three are in-house competencies. We will also wire CAPI events for Meta, server-side Google tagging, and offline conversion uploads.

Other Growth and Performance capabilities