Lead Generation
Form-fills, calls, qualified leads. A dedicated lead generation page is launching soon. In the meantime, request a custom quote and a MAD strategist will reach out within one business day.
Every Lead Generation engagement, end to end
Built around your goals, scoped to your stage, priced to your spend. Every engagement bundles the essentials below.
Account audit
Spend, structure, waste, and gaps reviewed across every active platform before we touch a single bid.
Conversion strategy
Offer, audience, and creative angles modeled to your CAC and LTV, not vanity click-through.
Build and launch
New campaigns, ad copy variants, lookalikes, and landing pages shipped in week one.
Daily optimization
Bid management, negative keywords, creative rotation, and budget pacing handled by humans, not auto-pilot.
Conversion tracking
GA4, server-side tagging, offline conversion uploads, and CAPI events so reporting is bulletproof.
Weekly performance review
Cost per qualified lead, ROAS, and pipeline-level reporting reviewed every Friday.
How we ship results in four moves
No mystery boxes. No 90-day "strategy" sprints. Here is exactly how a MAD ppc engagement runs.
Discover
Audit the stack. Baseline the metrics. Decide what to fix first.
Design
Scope a plan around your goals. Map deliverables, milestones, and KPIs.
Deploy
Ship work in weekly sprints. Track every change. Stay in your inbox.
Iterate
Measure, learn, double down on what is working. Compound the wins.
What clients say
They cut our Google Ads spend by 22 percent in the first month while lifting qualified leads. The weekly reporting was the first time I actually understood paid search.
Request a custom Lead Generation quote
Tell us where you are today. We will scope a tailored Lead Generation proposal and send it back within 48 hours.
Common questions about Lead Generation
The same five things every prospect asks. If yours is missing, ask it in the form above.
Most new accounts are live inside 7-10 business days once tracking, creative, and landing pages are signed off.
Account audit, conversion strategy, campaign build, creative production, daily optimization, and weekly performance review across every channel in scope.
Flat monthly retainer scaled to spend and channel count, or percent-of-spend on larger accounts. We never mark up media or hide platform invoices.
Google, Microsoft, Meta, TikTok, LinkedIn, X, programmatic, and YouTube. We will recommend the channel mix tied to your CAC and audience, not a fixed bundle.
Yes. Month-to-month after the first 90 days. You own every account and creative asset we touch.